United Kingdom: When I first opened a sports‑betting app on my phone, the screen was cluttered with a dozen tabs. One of them—“Live”—had a live‑action icon that lit up only when a match was underway.

United Kingdom: When I first opened a sports‑betting app on my phone, the screen was cluttered with a dozen tabs. One of them—“Live”—had a live‑action icon that lit up only when a match was underway.